The Responsible Kidfluence Code: Building a Framework for Ethical Family Content

As children continue to feature prominently in digital marketing and creator content, the need for clear, responsible standards has never been greater. The Responsible Kidfluence Code (kidfluencecode.com) is an industry-first initiative to co-create practical, ethical guidance for brands, agencies, and creators working with children in content and campaigns.

​This in-person morning event brings together a diverse panel of stakeholders, including senior brand leaders, creative agencies, policy experts, and influential parent creators, to collaborate on what a responsible future for “kidfluence” should look like.

​We’re proud to welcome an inspiring panel of voices leading this important conversation:

• ​Gregor Poynton MP, Labour Member for Livingston and member of the APPG on Children's Online Safety
• ​Jemma Foster, Head of Brand for The Week Junior
• ​Beckii Flint, Former Child Influencer and Co-founder & Director of Pepper Agency
• ​Matthew & Ryan, Content Creators and prospective new parents

​Who should attend?

• ​Brand marketers and CMOs
• ​Creative and influencer marketing agencies
• ​Policy professionals and advocates
• ​Content creators and talent managers
• ​Legal and compliance teams
• ​Anyone working at the intersection of children, content, and commerce

​Why attend?

• ​Help shape an industry framework for safer, more transparent kid-related content
• ​Gain early insight into evolving regulations and consumer expectations
• ​Connect with like-minded professionals committed to responsible influence
• ​Share your perspective and challenges in a collaborative setting
• ​Be part of the solution to protect children while supporting creativity and innovation

​Note: This is an in-person event in Paddington, London. Exact event details will be sent to attendees once RSVP is confirmed.

​Please email hello@pepperagency.com for enquiries.