Pepper Joins the IMTB

If you've been researching influencer marketing agencies, you'll probably have noticed that experience alone is no longer enough.

Brands increasingly want partners that not only deliver high-performing influencer campaigns but also help shape the future of the industry through best practice, transparency and responsible marketing.

That's why we're excited to announce that Pepper has officially joined the Influencer Marketing Trade Body (IMTB).

Why We've Joined the IMTB

The IMTB is the UK's professional body for influencer marketing, bringing together agencies, platforms and businesses working to build a more transparent, accountable and sustainable creator economy.

Its work spans everything from industry guidance and professional standards to government engagement and advertising regulation, helping influencer marketing continue to grow as a trusted and respected discipline.

For us, becoming a member was a natural next step.

Since launching Pepper in 2019, we've believed influencer marketing should be built on more than reach and engagement. The most successful creator partnerships are grounded in audience understanding, responsible practices and long-term trust.

Building a Better Creator Economy

Joining the IMTB reflects values we've already been investing in for several years.

Last year, we launched the Responsible Kidfluence Code, bringing together brands, creators, parents and industry experts to create practical guidance for featuring children responsibly in social media content.

Alongside this, we've developed our own Publisher Influence Standards, helping publishers build creator partnerships that protect editorial integrity while delivering commercial value.

By becoming part of the IMTB community, we're looking forward to contributing these initiatives to wider industry conversations while learning from other organisations committed to improving influencer marketing.

What This Means for Our Clients

For the brands we work with, this membership reinforces something that's always been central to how we operate.

We don't believe influencer marketing should simply be about matching brands with creators.

We combine audience research, platform insight, creator partnerships and performance marketing to build campaigns that create genuine influence and measurable business outcomes.

Being part of the IMTB means we're continuing to stay close to evolving industry guidance, regulation and best practice, ensuring our clients benefit from campaigns that are not only effective today but built for the future.

Looking Beyond Campaign Performance

As influencer marketing continues to evolve, we're seeing brands ask bigger questions.

How do we build long-term creator partnerships?

How do we measure real business impact?

How do we balance creativity with compliance?

How do we create campaigns people actually trust?

These are the conversations we want to be part of, and joining the IMTB gives us another opportunity to help move the industry forward.

A Word From Our Founders

"Pepper is delighted to have formally joined the IMTB, reflecting a strong alignment between our missions and our shared commitment to the long-term health of the influencer marketing industry.

As an agency founded by practitioners and former creators, we care deeply about the integrity, sustainability and future of the creator economy. Since launching Pepper in 2019, we've felt a strong responsibility to protect and champion the space as it continues to grow.

We're excited to add Pepper's voice to the IMTB community and continue working collaboratively towards a more responsible, trusted and sustainable influencer marketing industry."

Looking Ahead

Joining the IMTB is more than a membership announcement. It's a reflection of where we believe influencer marketing is heading.

As the industry continues to mature, success will increasingly be defined by trust, transparency and measurable impact. We're proud to be working alongside other organisations committed to raising standards and shaping the future of the creator economy.

If you'd like to learn more about Pepper's approach to influencer marketing or discuss your next creator campaign, we'd love to hear from you.