



Performance-driven paid media that reaches the right audience, every time.
Our Paid Media team ensures content is amplified with performance-led strategy across every platform, blending insight with full-funnel creative storytelling.









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End-to-end campaigns
Pepper build and implement bespoke strategies across all social channels, including robust influencer planning.
Channel and Audience Targeting
We help you reach the right people in the right places, using data to choose the platforms and formats that will deliver the strongest results.
Strategic Campaign Planning
Social platforms evolve quickly. We help you focus on the channels where your audience is most active, so your campaign delivers real results.
Ongoing Optimisation
Performance is tracked continuously so we can refine and adjust in real time, making sure every penny of your spend works as hard as possible.
Transparent Reporting
We provide clear and regular reporting, so you always understand what is working, where improvements are being made and what’s coming next.


Smarter Targeting
We build custom segments using platform data, performance history and InfluenceIQ insight—ensuring paid activity reaches the right audience, in the right moment, on the right channel.
Trend-Led Creative
We adapt paid creative to real-time trends and platform behaviour, ensuring messaging, formats and hooks feel native, timely and optimised to drive conversion and attention.
Feedback Loop
InfluenceIQ monitors performance across platforms and placements—feeding real-time insights back into creative iterations, budget distribution, and audience refinement to maximise ROI.
Full-Funnel Fit
Every paid asset is designed for full-funnel impact, from awareness to conversion, shaped by historical benchmarks, creative intelligence and targeting signals surfaced through InfluenceIQ.
Driving Subscriptions with Sustainable Food Stories
A UK-targeted campaign driving Oddbox Autumn subscriptions with authentic, sustainable food content across Instagram and TikTok.

