Performance-driven paid media that reaches the right audience, every time.

Our Paid Media team ensures content is amplified with performance-led strategy across every platform, blending insight with full-funnel creative storytelling.

Paid
Media
what’s included?

End-to-end campaigns

Pepper build and implement bespoke strategies across all social channels, including robust influencer planning.

Channel and Audience Targeting

We help you reach the right people in the right places, using data to choose the platforms and formats that will deliver the strongest results.

Strategic Campaign Planning

Social platforms evolve quickly. We help you focus on the channels where your audience is most active, so your campaign delivers real results.

Ongoing Optimisation

Performance is tracked continuously so we can refine and adjust in real time, making sure every penny of your spend works as hard as possible.

Transparent Reporting

We provide clear and regular reporting, so you always understand what is working, where improvements are being made and what’s coming next.

introducing
Influence IQ graphic showing influencer profiles and stats

Smarter Targeting

We build custom segments using platform data, performance history and InfluenceIQ insight—ensuring paid activity reaches the right audience, in the right moment, on the right channel.

Trend-Led Creative

We adapt paid creative to real-time trends and platform behaviour, ensuring messaging, formats and hooks feel native, timely and optimised to drive conversion and attention.

Feedback Loop

InfluenceIQ monitors performance across platforms and placements—feeding real-time insights back into creative iterations, budget distribution, and audience refinement to maximise ROI.

Full-Funnel Fit

Every paid asset is designed for full-funnel impact, from awareness to conversion, shaped by historical benchmarks, creative intelligence and targeting signals surfaced through InfluenceIQ.

Paid Media

Driving Subscriptions with Sustainable Food Stories

A UK-targeted campaign driving Oddbox Autumn subscriptions with authentic, sustainable food content across Instagram and TikTok.

Client Feedback

We proudly collaborate with industry leaders.

"The team were incredibly responsive to feedback and ensured everything was delivered on time: from longlisting creators to reporting on performance. We achieved excellent engagement, making us eager to work with the team again."
The Financial Times
Partnering with Pepper was transformative for Guardian Feast. Their thoughtful, strategic approach and deep understanding of our audience elevated our brand far beyond expectations. The influencer campaign not only delivered exceptional app downloads but brought Feast to life in a way that resonated authentically with home cooks. The team's creativity, agility, and genuine passion set a new benchmark for influencer marketing at The Guardian.
The Guardian
Pepper delivered a clear and confident campaign for us, from start to finish. The communication and planning processes were impressive, thorough, and easy to follow. From outlining goals to establishing deliverables, everything was handled with care and precision.
Havas Media Ireland
Pepper understood the brief and got what we were trying to achieve really quickly.
Wisdom Toothbrushes
"The team were incredibly responsive to feedback and ensured everything was delivered on time: from longlisting creators to reporting on performance. We achieved excellent engagement, making us eager to work with the team again."
The Financial Times (HR)
"Working with Pepper on our Outlet Shopping campaign at The O2 was a very positive experience. I was highly satisfied with the overall results and felt the team delivered good value for our investment. The post-campaign analysis stood out in particular - it offered strong insights and clear, actionable recommendations that will inform our future marketing efforts. Overall, communication throughout the campaign was consistent and supportive. I would absolutely consider working with Pepper again and feel confident recommending their services to others."
Outlet Shopping At The O2
Working with Pepper on our Outlet Shopping campaign at The O2 was a very positive experience. I was highly satisfied with the overall results and felt the team delivered good value for our investment. The post-campaign analysis stood out in particular - it offered strong insights and clear, actionable recommendations that will inform our future marketing efforts. Overall, communication throughout the campaign was consistent and supportive. I would absolutely consider working with Pepper again and feel confident recommending their services to others.
O2

FAQs

Find answers to your most pressing questions about our Paid Media services.

What is Paid Media?

Paid Media at Pepper means distributing the right content to the right audience at the right time, whether it’s UGC, brand-led or influencer. We manage performance-focused campaigns across Meta, TikTok, YouTube, Google and more. Every ad strategy is insight-led, built for platform-specific impact, and optimised for conversion.

How does it work?

We start by planning channel mix, targeting and creative formats using insight from InfluenceIQ. We then manage every step, from setup to optimisation, across platforms. Creative is adapted to feel native to each environment. Throughout the campaign, we test, learn and optimise to drive measurable performance.

What are the benefits?

Paid Media drives immediate visibility and measurable results. It amplifies what’s already working organically, helping you scale reach, grow your audience and drive conversion. Our approach balances platform-specific creative with real behavioural insight, so every placement delivers value across the full marketing funnel.

Is it cost-effective?

Yes. Paid Media can be highly cost-effective when driven by insight and optimised in real time. We use test-and-learn frameworks to improve efficiency and focus spend where it matters most. You only pay for the performance you need, whether that’s reach, engagement, traffic or conversions.

How to get started?

Just reach out to book a strategy call. We’ll learn about your goals, audience and channels, then recommend the right mix of platforms, creative and targeting. From there, our team builds and manages your campaigns end-to-end, ensuring everything is insight-informed, performance-driven and tailored to you.

Partner
with
Pepper

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