We redefine Influencer Marketing by putting creativity, authenticity and insight at the core.

With creators as collaborators, our human-first approach delivers strategic, end-to-end campaigns that feel native and drive meaningful impact.

Influencer
Marketing
what’s included?

End-to-end campaigns

Pepper build and implement bespoke strategies across all social channels, including robust influencer planning.

Choose the Right Influencers

We match your brand with influencers who genuinely resonate with your audience. Our data-led approach ensures every partnership delivers authenticity, reach and return on investment.

Target the Right Channels

Social platforms evolve quickly. We help you focus on the channels where your audience is most active, so your campaign delivers real results.

Tailored Campaign Strategy

Every campaign is built around your goals, timings and budget. From initial brief to final delivery, we create a bespoke plan that fits your brand.

Dynamic Reporting and Optimisation

We monitor performance in real time, giving you clear insights and making continual improvements to maximise success.

introducing
Influence IQ graphic showing influencer profiles and stats

Smarter Creator Selection

We identify creators based on audience fit, psychographics and performance data, ensuring each partnership feels authentic, aligns with your brand, and delivers meaningful engagement.

Trend-Aligned Briefing

Creator briefs are shaped by live cultural trends, platform formats and audience signals, so every post lands with relevance, creative originality and a sense of native fluency.

Performance-Driven Planning

InfluenceIQ monitors sentiment, reach and engagement across campaigns, so we can optimise creator selection, tweak content formats and build future strategies grounded in real performance.

Impact Measurement

We track performance from the first post to final report, linking influencer content to business goals like awareness, engagement and uplift, not just impressions or reach alone.

Influencer Marketing

Sell-out Launch for H&M Kids

A heartfelt, family-led campaign with Hattie Bourn, celebrating the realities of parenting and showcasing H&M’s kidswear via relatable, story-first content.

Client Feedback

We proudly collaborate with industry leaders.

"The team were incredibly responsive to feedback and ensured everything was delivered on time: from longlisting creators to reporting on performance. We achieved excellent engagement, making us eager to work with the team again."
The Financial Times
Partnering with Pepper was transformative for Guardian Feast. Their thoughtful, strategic approach and deep understanding of our audience elevated our brand far beyond expectations. The influencer campaign not only delivered exceptional app downloads but brought Feast to life in a way that resonated authentically with home cooks. The team's creativity, agility, and genuine passion set a new benchmark for influencer marketing at The Guardian.
The Guardian
Pepper delivered a clear and confident campaign for us, from start to finish. The communication and planning processes were impressive, thorough, and easy to follow. From outlining goals to establishing deliverables, everything was handled with care and precision.
Havas Media Ireland
Pepper understood the brief and got what we were trying to achieve really quickly.
Wisdom Toothbrushes
"The team were incredibly responsive to feedback and ensured everything was delivered on time: from longlisting creators to reporting on performance. We achieved excellent engagement, making us eager to work with the team again."
The Financial Times (HR)
"Working with Pepper on our Outlet Shopping campaign at The O2 was a very positive experience. I was highly satisfied with the overall results and felt the team delivered good value for our investment. The post-campaign analysis stood out in particular - it offered strong insights and clear, actionable recommendations that will inform our future marketing efforts. Overall, communication throughout the campaign was consistent and supportive. I would absolutely consider working with Pepper again and feel confident recommending their services to others."
Outlet Shopping At The O2
Working with Pepper on our Outlet Shopping campaign at The O2 was a very positive experience. I was highly satisfied with the overall results and felt the team delivered good value for our investment. The post-campaign analysis stood out in particular - it offered strong insights and clear, actionable recommendations that will inform our future marketing efforts. Overall, communication throughout the campaign was consistent and supportive. I would absolutely consider working with Pepper again and feel confident recommending their services to others.
O2

FAQs

Find answers to your most pressing questions about our Influencer Marketing services.

What is influencer marketing?

Influencer marketing at Pepper means building creator-led campaigns shaped by strategy, insight and authenticity. We don’t just promote product, we connect brands with trusted voices who drive awareness, engagement and action. With InfluenceIQ, we ensure talent is selected based on audience alignment, brand fit and cultural relevance, not just follower count.

How do I start?

Getting started is simple. Just reach out for a consultation, and we’ll recommend the right influencer approach for your goals. We’ll guide you through creator selection, briefing and campaign design, ensuring everything’s shaped by insight and tailored to your audience.

What are the costs?

Costs depend on the talent, usage rights, campaign scope and formats. We offer flexible packages and can scale based on your needs. Our proposals outline how influencer selection, content volume and amplification impact budget, and how we optimise for ROI.

How do you measure success?

Success is measured across reach, engagement, sentiment and brand lift. Using InfluenceIQ, we track performance in real time and report on what’s resonating, by content, creator and platform. This insight powers future planning, ensuring every campaign gets smarter over time.

Can I choose influencers?

Absolutely. You can suggest talent, or we’ll present creators vetted for brand fit, audience quality and performance. We welcome collaboration but always back decisions with data, ensuring the final selection aligns with your values, goals and target audience.

Partner
with
Pepper

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Let’s add some spice to your next campaign 🌶️