We deliver bespoke research that fuels smarter, insight-led brand decisions.
We design end-to-end research to track awareness, sentiment, behaviour, cultural relevance, and message impact, powering strategic decisions across every campaign stage.
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End-to-end campaigns
Pepper build and implement bespoke strategies across all social channels, including robust influencer planning.
Audience and Cultural Intelligence
We uncover how your audience thinks, feels and behaves online. From psychographics and content habits to real-time trend and cultural tracking, we equip you with insights that shape smarter strategies.
Influencer and UGC Vetting
Find creators who match your brand and resonate with your audience. We assess authenticity, performance and fit, whether for influencer campaigns or UGC content.
Data-Driven Campaign Planning
We translate insight into action. InfluenceIQ informs your channel mix, content approach and talent strategy to ensure creative choices are backed by data, not guesswork.
Brand Impact and Performance
Beyond clicks and conversions, we measure sentiment, brand perception and uplift. Our Halo Impact model connects your social activity to meaningful brand outcomes.
Smarter Creator Selection
Identify creators your audience truly relates to, using demographic, psychographic and behavioural data. This ensures content is not only on-brand, but also rooted in real audience alignment.
Trend-Led Content
We track cultural signals, emerging formats and platform shifts in real time, ensuring your content strategy is responsive, relevant and shaped by what audiences care about.
Feedback Loop
InfluenceIQ measures sentiment, performance and audience response, creating a closed insight loop that helps refine messaging, content formats and targeting for greater effectiveness over time.
Full-Funnel Fit
Every campaign touchpoint is planned with full-funnel intent, backed by predictive benchmarks, platform insight and behavioural research that help drive awareness, influence sentiment and convert interest.
Unlocking Strategic Growth Through Social Insights
Multi-platform audit covering social presence, sentiment, and audience behaviour. Benchmarked against competitors using native and listening tools.
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