TikTok Trends for Autumn 2025: What Brands Need to Know

Predicting TikTok trends is never straightforward. What’s hot one week can disappear the next. But by looking at the shifts already happening, from TikTok’s algorithm update in September 2025 to the cultural aesthetics bubbling away, it’s possible to forecast where the platform is heading this autumn.

Here are the Autumn/Fall 2025 TikTok trends set to dominate, and how different brands and sectors can use them.

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Autumn 2025 Aesthetic Trends on TikTok

Pacific Northwest Core (#PNW)
Expect foggy forests, rain-soaked hikes and practical outdoor looks. Flannel shirts, Patagonia fleeces and hiking boots will dominate TikTok feeds.
Outdoor brands, eco-fashion labels, and travel companies can tap this trend by showing products in rugged autumn landscapes.

Reimagined Schoolyard Fashion (Dark Academia 2.0)
Back-to-school season goes darker and sleeker this autumn. Think knits, blazers and refined cuts instead of heavy, costume-like layers.
Fashion and beauty brands can use this TikTok trend to launch autumn collections with a minimalist but edgy feel.

BritishCore Revival
Fuelled by cultural moments like the Oasis reunion, BritishCore is resurging. Expect TikTok content around UK subculture, indie nostalgia and throwback style.
Music, fashion, and lifestyle brands can create campaigns that align with autumn nostalgia and heritage storytelling.

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Key TikTok Shifts in Autumn 2025

Algorithm Update: Hyper-Personalised Feeds
From 13 September 2025, TikTok will personalise not just the For You Page but also search and comments. Autumn 2025 will not be about one viral moment but hundreds of niche communities.
Brands in niche categories should focus on building strong communities around specific autumn interests - from cosy interiors to seasonal wellness.

TikTok Shop Growth in Autumn 2025
Sales through TikTok Shop have already doubled this year to $26 billion, with autumn shopping set to spike. Live selling, authentic UGC, and problem-solving products are driving growth.
Retailers, homeware, and wellness brands should build TikTok Shop strategies around autumn product launches and seasonal offers.

New Community Guidelines September 2025
TikTok’s new rules will hit this autumn. Off-platform links will lose visibility, all ads must be disclosed with TikTok tools, and AI-generated content must be labelled.
E-commerce and fashion brands should prioritise TikTok Shop integration for autumn campaigns and ensure seasonal content is fully compliant.

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AI and TikTok Content in Autumn 2025

AI is becoming a creative partner this autumn. From scripting to visuals, it is helping creators manage seasonal content calendars. More importantly, AI analytics spot trends before they peak.
Brands and agencies can use AI to forecast which autumn TikTok trends will break... preparing seasonal stock or campaign ideas ahead of competitors.

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TikTok Fashion Trends Autumn 2025

• Lowkey Luxury: Tailored suits, pinstripes and moody neutrals define autumn elegance.
  Fashion retailers can lean into understated styling guides that highlight seasonal staples.
• Layered Looks: Pirate-inspired and collegiate layering will dominate autumn fashion TikToks.
  Brands should showcase how to mix textures and style autumn outfits with multiple layers.
• Colder-Weather Activewear: Activewear designed for crisp autumn days will trend.
  Sportswear and outdoor brands can highlight autumn-ready pieces styled for everyday wear.
• Sustainable Fashion: TikTok micro-influencers will lead conversations around conscious autumn shopping.
  Ethical fashion brands should use authentic influencer partnerships to show their autumn ranges.
• AR Fashion Filters: Expect creative AR effects to showcase coats, boots, and autumn accessories.
  Beauty and footwear brands can design AR filters that drive interaction with new seasonal products.

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TikTok Content & Engagement Trends Autumn 2025

• AI-Generated Music and Edits: This will fuel new sounds and video styles across autumn TikTok.
  Music and entertainment brands can experiment with AI remixes and seasonal edits.
• Interactive Live Streams: Autumn product launches and events will move into live streams with polls and challenges.
  Retailers and creators can drive autumn sales by turning live sessions into shoppable events.
• Authenticity Over Polish: Autumn 2025 TikToks will reward everyday, relatable content.
  Brands should use seasonal storytelling - cosy routines, autumn rituals - filmed in an authentic style.
• Cross-Platform Collaborations: TikTok creators will team up with Instagram and YouTube peers.
  Consumer brands can expand reach this autumn with influencer partnerships that cut across multiple platforms.
• Autumn Microtrends: From experimental makeup with earthy tones to mood-based autumn storytelling, seasonal micro-moments will thrive.
  Beauty and wellness brands can jump on these TikTok microtrends quickly with short, relatable content.

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The Autumn 2025 TikTok Takeaway

TikTok this autumn will be more fragmented, more personalised and more community-driven than ever. Autumn 2025 TikTok trends will favour authenticity, smart use of AI, and seasonal aesthetics that feel relatable and real.

The brands that win will be those that lean into autumn storytelling, create content that feels part of people’s seasonal rituals, and stay nimble enough to ride microtrends before they fade.

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