Top 40 Global Gaming Influencers to Work With in 2025/26

Gaming is a cultural force, connecting millions across the world through shared experiences, live streams, and creative communities. From Twitch and YouTube to TikTok and Instagram, the biggest names in gaming don’t just play – they inspire, entertain, and shape global trends.

Whether you’re a gaming studio, lifestyle brand, or tech company, partnering with the right creators can expand your audience and embed your product into gaming culture. Below, we explore the top 40 global gaming influencers to work with in 2025/26, combining data from both UK and international creator lists.

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Hero Influencers (1M+ Followers)

Why work with them:
Hero creators are household names. Their influence goes beyond games, reaching into entertainment, fashion, and culture. They guarantee reach, credibility, and brand visibility.

Best for: Global launches, brand ambassador campaigns, and cross-platform collaborations.
Watch out for: High cost and limited availability – but unmatched exposure.

The Influencers

1. Ninja (Tyler Blevins) – @ninja – US
   Pioneer of Fortnite streaming; among the most recognisable gaming personalities in the world.
2. PewDiePie (Felix Kjellberg) – @pewdiepie – Sweden/UK
   Veteran YouTuber and cultural icon; known for gaming commentary and humour.
3. Markiplier (Mark Fischbach) – @markiplier – US
   A top-tier gaming YouTuber and charity advocate with 35M+ subscribers.
4. Jacksepticeye (Seán McLoughlin) – @jacksepticeye – Ireland/US
   Charismatic creator celebrated for his energy and indie game features.
5. Valkyrae (Rachel Hofsetter) – @valkyrae – US
   Leading female streamer and CEO of 100 Thieves; a powerhouse of variety content.
6. Kai Cenat – @kaicenat – US
   Twitch record-breaker; blends gaming, humour, and live entertainment.
7. Dream (Clay) – @dreamwastaken – US
   Minecraft legend with record-breaking speed-runs and community engagement.
8. Pokimane (Imane Anys) – @pokimanelol – Canada/US
   One of the world’s most influential female streamers; known for authenticity and brand collaborations.
9. DanTDM (Daniel Middleton) – @dantdm – UK
   Minecraft and Roblox creator beloved by younger audiences and families.
10. Shroud (Michael Grzesiek) – @shroud – Canada/US
    Ex-pro CS:GO player turned streamer, known for elite FPS gameplay.
11. Ludwig Ahgren – @ludwigahgren – US
    Record-breaking subathon host; versatile in gaming and comedy.
12. Loserfruit (Kathleen Belsten) – @loserfruit – Australia
    Female gamer and variety streamer with massive cross-platform influence.
13. Corpse Husband – @corpsehusband – US
    Mysterious horror game creator and viral internet personality.
14. Sykkuno – @sykkuno – US
    Friendly, soft-spoken Twitch variety streamer with a devoted fanbase.
15. Nickmercs – @nickmercs – US
    Top Call of Duty and Warzone streamer; known for his community-driven brand.
16. Jacksepticeye – @jacksepticeye – Ireland
    Energy, humor, and positive messaging make him one of gaming’s most beloved voices.

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Macro Influencers (500K–1M Followers)

Why work with them:
Macro creators balance scale with authenticity. Their influence extends across niches — from esports to lifestyle — making them ideal for campaigns needing both reach and connection.

Best for: Game launches, tech partnerships, and brand storytelling.
Watch out for: Moderate pricing, but competition for campaign slots is fierce.

The Influencers

17. Tfue (Turner Tenney) – @tfue – US
    Fortnite pro turned multi-game streamer with a loyal following.
18. Asmongold (Zack Hoyt) – @asmongold – US
    World of Warcraft veteran known for his humour and candid commentary.
19. CouRageJD (Jack Dunlop) – @couRageJD – US
    Versatile content creator blending gaming, comedy, and esports hosting.
20. SypherPK (Ali Hassan) – @sypherpk – US
    Fortnite creator focused on gaming education and tactical guides.
21. Myth (Ali Kabbani) – @tsm_myth – US
    Fortnite star turned variety gamer and esports influencer.
22. Pokelawls – @pokelawls – Canada
    Twitch variety streamer known for role-play and storytelling.
23. EmZ (Emma Rankin) – @emzrankin – UK
    Call of Duty pro and esports figure with a growing Twitch following.
24. ShivFPS – @shivfps – UK
    Professional Apex Legends player and streamer; known for competitive energy.
25. Yammy – @yammyxoxo – UK
    Popular female creator known for her upbeat gaming style and brand collaborations.

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Mid-Tier Influencers (100K–500K Followers)

Why work with them:
Mid-tier influencers deliver engagement and conversion. Their communities are interactive, loyal, and trust their opinions — perfect for targeted activations.

Best for: Product launches, live events, and integrated social campaigns.
Watch out for: Smaller reach, but they often outperform bigger names in engagement rates.

The Influencers

26. Jinx (Liam) – @jinx – UK
    Known for consistent Twitch streams and an approachable personality.
27. Minx – @minx – UK
    Popular Twitch personality with loyal community engagement.
28. Ryguyrocky – @ryguyrocky – UK
    Minecraft and family-friendly content creator.
29. OxfordSensei – @oxfordsensei – UK
    Rising Twitch and YouTube streamer; focuses on community-based gaming.
30. Bonusfruit – @bonusfruit – UK
    League of Legends content creator with deep esports roots.
31. Matt Dilkes – @matt_dilkes – UK
    Gaming and esports commentator producing polished visual content.
32. Myles (QT) – @qtxgaming – UK
    High-energy Twitch streamer; specialises in FPS and competitive gaming.
33. Seapeekay – @seapeekay – UK
    Variety streamer with a growing global audience.

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Micro Influencers (Under 100K Followers)

Why work with them:
Micro creators are the future of influencer marketing. Their communities are small but deeply engaged, often seeing the highest conversion rates for gaming and tech campaigns.

Best for: UGC collaborations, product gifting, and community-driven launches.
Watch out for: Limited scale, but perfect for grassroots activations.

The Influencers

34. SumBee – @sumbee – UK
    Call of Duty streamer building strong Twitch engagement.
35. Jay (jay3D) – @jay3dgaming – UK
    Rising Twitch talent focused on shooter games.
36. Izzy Fantastic – @izzyfantastic – UK
    Female streamer creating positive and inclusive content.
37. Bluey_LC – @blueylc – UK
    Up-and-coming Twitch creator sharing fun, relatable content.
38. Tyce_C – @tyce_c – UK
    Mobile gaming creator and content collaborator.
39. Ybrenda – @ybrenda – UK
    Instagram creator specialising in short-form gaming storytelling.
40. Nick, Connor & Brady (Co-op 64) – @coop64_ – UK
    TikTok trio known for humorous takes on gaming culture.

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Global Trends in Gaming Influencer Marketing

The data from 2025 shows that gaming content is diversifying faster than ever.

• Hybrid creators: Streamers are branching into podcasts, lifestyle content, and entertainment.
• Female representation: Creators like Valkyrae, Pokimane, Yammy, and Loserfruit are redefining inclusivity in gaming.
• Community-led growth: Smaller creators are increasingly shaping brand trust through interactive content and UGC.

Brands looking to invest in gaming influencer marketing should build layered campaigns — combining hero names for visibility with micro creators for authenticity.