All case studies

Influencer Marketing

Corona: #ThisIsLiving

Travel creators inspired audiences to disconnect from devices and reconnect with people and nature through authentic storytelling.
Award-winning campaign |

Background

Objectives

Get

Audiences 25+, travel enthusiasts and nature lovers

to

Be inspired to disconnect and connect with people & nature

Goals

Reflect Corona brand substance through inspiring creator content

Deliver impactful, engaging storytelling without heavy product push

Drive impressions, reach, and organic engagement at scale

1.3m

@takemyhearteverywhere

Travel storytellers sharing cinematic journeys worldwide

Interests

🌍 Travel

📸 Photography

🌅 Nature

✈️ Adventure

Global travel audience

Stunning visual aesthetic

Strong engagement authenticity

284k

@julez__haa

Cinematic travel creator capturing landscapes worldwide

Interests

🌍 Travel

📸 Photography

🌲 Outdoors

🎥 Videography

High‑quality cinematic visuals

Strong engagement rates

Authentic nature storytelling

140k

@trisiwiz

Adventure creator sharing global travel experiences

Interests

🌍 Travel

🏔️ Adventure

📸 Photography

🌲 Nature

Love of adventure travel

Growing engaged audience

Authentic storytelling style

145k

@lifewithelliott

Travel filmmaker capturing nature in cinematic style

Interests

🌍 Travel

🎥 Film

🌲 Nature

✈️ Adventure

Campaign’s strongest performer

Stunning cinematic visuals

High engagement resonance

779k

@alejandra.travels

Travel creator sharing carefree, nature‑focused journeys

Interests

🌍 Travel

🌿 Nature

📸 Photography

✈️ Adventure

Strongest link clicks

Carefree natural aesthetic

Highly engaged audience

348k

@viajandocomgabi

Travel creator showcasing vibrant journeys worldwide

Interests

🌍 Travel

📸 Photography

🌆 Culture

✈️ Adventure

Visuals matched campaign theme

Positive follower sentiment

Strategy

Pepper’s proprietary tool combines data and human insight to optimise influencer and social marketing.
influenceIQ logo

Meet our Influencers

production

High‑quality travel visuals, professional edits, aesthetic aligned

content

Instagram Reels, Stories, Images, Articles on Tripadvisor hub

Strategies
  • Mid‑tier travel influencers
  • Instagram Reels & Stories
  • High‑quality cinematic visuals
  • “Disconnect to reconnect” theme
  • Creator style freedom
  • Organic usage rights

    • Research Insights

    Scope & Methodology

    Key Insights

    Strategic Recommendations

    Results

    Campaign Results

    Research statistics

    Creators’ content authentically reflected Corona’s brand ethos, producing impactful storytelling that inspired audiences to disconnect from devices and connect with nature while driving strong organic engagement

    Creators’ content authentically reflected Corona’s brand ethos, producing impactful storytelling that inspired audiences to disconnect from devices and connect with nature while driving strong organic engagement

    342%

    Impressions Overdelivery

    ‍

    318%

    Reach Overdelivery

    ‍

    6,650%

    Engagements Overdelivery

    ‍

    342%

    Impressions Overdelivery

    ‍

    community response

    Sempre magica 😍

    Loving the vibes!

    318%

    Reach Overdelivery

    ‍

    6,650%

    Engagements Overdelivery

    ‍

    342%

    Impressions Overdelivery

    ‍

    community response

    Sempre magica 😍

    Loving the vibes!

    318%

    Reach Overdelivery

    ‍

    Sempre magica 😍

    6,650%

    Engagements Overdelivery

    ‍

    342%

    Impressions Overdelivery

    ‍

    318%

    Reach Overdelivery

    ‍

    Loving the vibes!

    342%

    Impressions Overdelivery

    ‍

    318%

    Reach Overdelivery

    ‍

    6,650%

    Engagements Overdelivery

    ‍

    342%

    Impressions Overdelivery

    ‍

    community response

    Sempre magica 😍

    Loving the vibes!

    318%

    Reach Overdelivery

    ‍

    partner with pepper

    Key Learnings

    Get in touch
    Book a consultation
    UTM Links

    Phased single links guided audiences, boosting tracking continuity.

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    Paid Tags

    Partnership tool reduced reach despite strong content.

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    Influencer Selection

    Mid‑tier creators delivered higher quality, stronger engagement.

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    Story Highlights

    Evergreen story highlights extended clicks and engagement longevity.

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