Creators make Up at The O2 unmissable for city adventurers
Background
Objectives
Get Up at The O2 in front of family and adventure-seeking audiences through organic creator content to increase brand visibility and reach.
To drive ticket purchases and increase click-through rates by showcasing the climb experience as an exciting, must-do London activity.
Goals
Increase brand awareness
Drive online engagement
Boost ticket conversions
264.2k
@kiddoadventures_
Family creator sharing adventures.
Interests
🧑🧑🧒🧒 Family
🌍 Travel
🏡 Lifestyle
🎒 Parenting
Family appeal
Relatable content
Audience alignment
884k
@jacobwardd
Adventure content creator sharing thrilling experiences
Interests
🧗 Adventure
💪 Fitness
✈️ Travel
🌄 Outdoors
High engagement
Adventurous tone
Audience alignment
172.4k
@zoe.tehrani @thatgirloutdoors
Urban hiking creator inspiring active city lifestyles
Interests
🥾 Hiking
🌿 Outdoors
🧘 Wellness
💪 Fitness
Outdoors niche
Audience alignment
Adventurous content
Strategy
Meet our Influencers
Creators attended an in-person climb experience at The O2, capturing authentic reactions and panoramic views to hero the unique adventure offering in real time.
Short-form video content across Instagram and TikTok focused on the climb journey, emotional reactions, discount incentives, and the thrill of reaching the summit.
- Targeted creators
- Multi-platform rollout
- Discount incentives
- Adventure messaging
- Family positioning
- Paid amplification
Research Insights
Results
Campaign Results
Research statistics
The campaign delivered immersive, high-performing creator content that positioned Up at The O2 as a must-do London experience. Authentic storytelling generated excitement, influenced purchase decisions, and resonated across family and adventure audiences, establishing brand preference.
The campaign delivered immersive, high-performing creator content that positioned Up at The O2 as a must-do London experience. Authentic storytelling generated excitement, influenced purchase decisions, and resonated across family and adventure audiences, establishing brand preference.
1.15m
Impressions
12.1k
Clicks to site
+13%
CPM Efficiency
40.5k
Engagements
1.15m
Impressions
12.1k
Clicks to site
+13%
CPM Efficiency
1.15m
Impressions
This looks unreal – booking now!
Didn’t know this existed in London, adding to my weekend plans 👏
12.1k
Clicks to site
This looks unreal – booking now!
+13%
CPM Efficiency
40.5k
Engagements
1.15m
Impressions
12.1k
Clicks to site
Didn’t know this existed in London, adding to my weekend plans 👏
1.15m
Impressions
12.1k
Clicks to site
+13%
CPM Efficiency
1.15m
Impressions
This looks unreal – booking now!
Didn’t know this existed in London, adding to my weekend plans 👏
12.1k
Clicks to site
Key Learnings
Adventure content resonates
Jacob’s thrill-focused angle delivered strongest engagement and CTR, proving experiential storytelling effectiveness.
Family positioning works
Natasha’s relatable family content broadened appeal, successfully attracting the family segment during holiday planning.
Discounts drive action
Zoe’s use of a discount code was the highest driver of clicks, showing clear incentive-based conversion impact.
Paid boosting amplifies
Boosting increased impressions to almost 900k, demonstrating the value of combined organic and paid influencer strategies.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
This looks unreal – booking now!
Didn’t know this existed in London, adding to my weekend plans 👏