Creators Turned Curiosity Into Bookings USA
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Background
Objectives
24–34-year-old experience-seeking travelers from Australia, Germany, Colombia, Brazil, South Korea, and Japan.
Inspire travel to lesser-known U.S. destinations by shifting perceptions and sparking curiosity for the unexpected.
Goals
Drive global reach via influencer content
Reposition U.S. as diverse, story-rich
Deliver high engagement, low CPE
160k
@natbenson
TikTok travel creator sharing visuals, tips, and inspiration.
Interests
🌍 Travel
📸 Photography
🏖️ Beach
✈️ Adventure
150k+ TikTok reach; ideal for visuals
AU, UK, US audience fit for targeting
Curated tips drive travel intent
269.2k
@losviajesdealejo
Colombian creator sharing upbeat travel and cultural storytelling.
Interests
🌎 Travel
🎭 Culture
🧑🤝🧑 People
📹 IG Reels
Strong CO/US reach, fits LATAM goals
Warm, culture-first content tone
Bilingual appeal for Spanish markets
610k
@estebanviaja
Sustainable travel creator sharing smart tips for Latin America.
Interests
🌍 Travel
📸 Photography
🏔️ Adventure
🌎 Culture
Big CO following fits LATAM goals
Aligns with responsible travel tone
579K reach across IG and TikTok
262k
@formgestalter
German travel creator sharing cinematic, moody, remote visuals.
Interests
🥾 Outdoors
🏞️ Hiking
🌍 Travel
🏔️ Nature
Stunning visuals for wild US areas
16% US audience helps media buys
17% ER proves strong performance
1.2m
@jonnyfoe
Global travel creator sharing sleek luxury and scenic escapism.
Interests
🌍 Travel
📸 Photography
✈️ Adventure
🌆 Lifestyle
Near 1M reach across platforms
Sleek content matches US travel tone
7% ER + strong German audience
2,100,000
@pilotmadeleine
Luxury family travel creator sharing cinematic, polished, inspiring journeys.
Interests
🌍 Travel
👨👩👦 Family
✈️ Aviation
📸 Lifestyle
Family travel appeal
Inspiring polished visuals
Aviation travel credibility
2.01m
@prefiroviajar
Brazilian travel creator sharing tips, destinations, and adventures.
Interests
🌍 Travel
📸 Photography
✈️ Adventure
🌆 Culture
Strong Brazilian audience
Practical travel tips
Engaging destination storytelling
142k
@numpulo
Brazilian travel creator showcasing destinations, culture, and adventures.
Interests
🌍 Travel
✈️ Adventure
📸 Photography
🏝️ Lifestyle
Strong LATAM reach
Authentic travel voice
Engaging visual style
961.7k
@lucasmartins
Brazilian creator sharing travel, lifestyle, and visual storytelling.
Interests
🌍 Travel
📸 Photography
✈️ Adventure
🌆 Lifestyle
Strong Brazilian audience
Polished visual style
Relatable storytelling voice
91.2k
@yirang_in_paris_
South Korean in Paris sharing fashion, lifestyle, and travel.
Interests
👗 Fashion
🌍 Travel
📸 Photography
🌆 Lifestyle
Korean global perspective
Bridges U.S. culture
Cross‑cultural audience
@yun0_travelplanner
South Korea–based micro creator focused on tranquil nature, resorts, and Hawaii-based travel experiences.
Interests
🏝️ Nature resorts
🌺 Hawaii spots
🌳 Scenic gardens
🥘 Local food
80% KR audience for targeted reach
Hawaii-specific travel experience
Refined visual style matches brief
36.7k
@annatsumura_ @annatsumura
Japanese creator in Paris sharing fashion, travel, and lifestyle.
Interests
👗 Fashion
🌍 Travel
📸 Photography
🌆 Lifestyle
Perfect match for JP aesthetic goals
Calm visuals fit Hawaii/West Coast
Niche audience with high alignment
Strategy
Meet our Influencers
12 creators from 6 markets used real travel experiences to produce content without added production costs, leveraging their own expertise and assets.
60+ assets across Reels, TikToks, Stories. 1.1M+ impressions, 3,630 clicks, 3% engagement rate, £0.02 CPE via Instagram Stories and Link in Bio.
Research Insights
Results
Campaign Results
Research statistics
The campaign delivered immersive, creator-led travel storytelling that repositioned the USA as a rich, off‑the‑beaten‑path destination across six markets, sparking curiosity and driving booking intent through culturally aligned visual content in Australia, Germany, Colombia, Brazil, South Korea, and Japan
The campaign delivered immersive, creator-led travel storytelling that repositioned the USA as a rich, off‑the‑beaten‑path destination across six markets, sparking curiosity and driving booking intent through culturally aligned visual content in Australia, Germany, Colombia, Brazil, South Korea, and Japan
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
Engagement KPI
+747%
Massive overdelivery vs. targets
This trip looks amazing!
There are so many beautiful places to explore in the States!
CEP+I
+700
Overdelivery vs. targets
This trip looks amazing!
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
There are so many beautiful places to explore in the States!
Engagement KPI
+747%
Massive overdelivery vs. targets
CEP+I
+700
Overdelivery vs. targets
Engagement KPI
+747%
Massive overdelivery vs. targets
This trip looks amazing!
There are so many beautiful places to explore in the States!
CEP+I
+700
Overdelivery vs. targets
Key Learnings
Hero results, no hero budget
Repurposed influencer content drove strong ROI with zero paid usage rights.
Stories drive traffic best
65% of all campaign traffic came directly from Instagram Stories.
Trust creators to perform
Over-guidance or legacy reuse reduced content authenticity and impact.
Geo-matched creators win
Tailoring creators by market drove higher reach, sentiment, and click-throughs.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
This trip looks amazing!
There are so many beautiful places to explore in the States!