Cunard Drove Cruise Demand with Influencers
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Background
Objectives
Cruise intenders in the UK, especially women aged 35–65, aspirational and experience-led, seeking premium and trusted cruise brands.
Inspire Cunard bookings by showcasing cruise variety through creator experiences and shifting perceptions of the brand.
Goals
Raise awareness of Cunard offering
Increase engagement via creators
Inspire bookings through real stories
66.1k
@stripeycoral
London-based style and fashion enthusiast sharing elegant looks, travel inspiration, and lifestyle content with an older audience.
Interests
🧳 European travel
👗 Fashion
🎨 Elegant aesthetics
Strong travel and style tone
High engagement consistency
Audience fit (35+ women focus)
21.7k
@sophiarcook
Colourful lifestyle, fashion and interiors creator with a vibrant, expressive aesthetic and a reputation for high-quality, joyful content.
Interests
👗 Statement fashion
✈️ Travel & Lifestyle
🌈 Bold, personality-driven
Energetic, vibrant personality
Joyful cruise styling approach
AD-featured content quality
293.6k
@comedowntothewoods
Lifestyle creator known for vibrant interiors, personal travel storytelling, and creative campaign delivery that connects across generations.
Interests
✈️ Family travel
🏡 Interiors and home
🌟 Lifestyle
Energetic and fun content style
Consistent over-delivery habits
Mature audience base alignment
Strategy
Meet our Influencers
Influencers documented pre-, during, and post-cruise content live. The full journey was captured, creating complete, story-rich narratives.
Phased delivery: anticipation, real-time cruise coverage, post-trip reflections. 148 assets across Reels, Stories, stills, and TikToks - 400% over delivery.
📆 Phased release boosted longevity
👩🦳 Age-matched, trusted influencers
📱 IG = engagement, TikTok = reach
🎁 UGC bonus content overdelivered
Research Insights
Results
Campaign Results
Research statistics
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
Content Volume
148
assets created (400% over delivery)
KPI Overdelivery
221%
above engagement targets
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
Content Volume
148
assets created (400% over delivery)
Total Impressions
1.5M+
across all phases
That's amazing. Great way to show what goes on on a cruise ship 🛳️
You've made me want to go on a cruise SO MUCH! ♥️
Engagement Rate
3.4%
overall campaign average
That's amazing. Great way to show what goes on on a cruise ship 🛳️
Content Volume
148
assets created (400% over delivery)
KPI Overdelivery
221%
above engagement targets
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
You've made me want to go on a cruise SO MUCH! ♥️
Total Impressions
1.5M+
across all phases
Engagement Rate
3.4%
overall campaign average
Content Volume
148
assets created (400% over delivery)
Total Impressions
1.5M+
across all phases
That's amazing. Great way to show what goes on on a cruise ship 🛳️
You've made me want to go on a cruise SO MUCH! ♥️
Engagement Rate
3.4%
overall campaign average
Key Learnings
Creators far exceeded scope
326% content overdelivery showed how immersive trips unlock added value.
Instagram won on engagement
IG outperformed TikTok in driving interaction and deeper storytelling.
Phased storytelling works
Covering before, during, and after travel increased campaign memorability.
Voice + visual tone guidance key
Early onboarding helped align creators with Cunard’s luxury-meets-modern tone.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️
That's amazing. Great way to show what goes on on a cruise ship 🛳️
You've made me want to go on a cruise SO MUCH! ♥️