Unlocking Strategic Growth Through Social Insights
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Background
Objectives
A clear view of Care Bears’ social presence, audience behaviour, and category positioning through a multi-platform audit and competitor benchmarking.
Inform a focused strategy that strengthens engagement, amplifies brand relevance, and identifies where and how to grow with key audiences.
Goals
Benchmark brand vs key competitors
Understand & profile core audiences
Identify growth & engagement gaps
Strategy
Meet our Influencers
Native analytics tools, social listening platforms, and manual content reviews across key brand and competitor channels over a 12-month period.
A comprehensive social audit report featuring performance analysis, audience insights, competitor benchmarking, and strategic recommendations.
🔍 Platform-by-platform deep dive
📊 Competitor benchmarking analysis
🗣️ Audience & sentiment monitoring
📅 Trend & calendar moment mapping
📈 Engagement & growth tracking
🎯 Strategic recommendations framework
Research Insights
Multi-platform audit covering social presence, sentiment, and audience behaviour. Benchmarked against competitors using native and listening tools.
Uncovered performance trends, engagement behaviours, and audience patterns across platforms, offering a clear view of strengths and gaps.
Proposed platform-specific improvements, growth opportunities, and ways to strengthen community interaction in line with brand priorities.
Results
Campaign Results
Research statistics
5
platforms audited (Instagram, Facebook, TikTok, YouTube, Pinterest)
300+
posts analysed across channels
12 month
performance window reviewed
5
competitor brands benchmarked against
5
platforms audited (Instagram, Facebook, TikTok, YouTube, Pinterest)
300+
posts analysed across channels
12 month
performance window reviewed
5
platforms audited (Instagram, Facebook, TikTok, YouTube, Pinterest)
300+
posts analysed across channels
12 month
performance window reviewed
5
competitor brands benchmarked against
5
platforms audited (Instagram, Facebook, TikTok, YouTube, Pinterest)
300+
posts analysed across channels
5
platforms audited (Instagram, Facebook, TikTok, YouTube, Pinterest)
300+
posts analysed across channels
12 month
performance window reviewed
5
platforms audited (Instagram, Facebook, TikTok, YouTube, Pinterest)
300+
posts analysed across channels
Key Learnings
Nostalgia Drives Connection
Tapping into emotional memory boosts engagement, especially when aligned with current trends or culturally relevant moments.
UGC Builds Brand Depth
Encouraging user-generated content creates community, enhances authenticity, and strengthens long-term brand loyalty.
Platform Roles Should Be Defined
Each channel serves a unique purpose, tailoring tone, format, and frequency ensures stronger relevance and performance.
Consistency Outperforms Volume
Posting regularly with a cohesive strategy is more effective than high-frequency content with low relevance or inconsistent tone.
Ready to elevate your marketing strategy?
Let’s add some spice to your next campaign 🌶️