Cut App CAC in 2026: Creators + Paid Social That Turn Installs Into High-LTV Subscribers

​Mobile app user acquisition is getting more expensive every year. CAC continues to rise across subscription apps, while most installs never convert into paying users.

​For growth and marketing teams, the challenge is no longer just driving downloads. It’s acquiring users who start trials, convert to paid, and generate meaningful lifetime value.

​In this webinar, we’ll explore how leading consumer apps are combining creators, UGC, and paid social to drive higher-intent installs and improve trial-to-paid conversion.

​Instead of treating creators and performance marketing as separate channels, the most successful subscription apps use them together as a single acquisition engine. Authentic creator content builds trust and shows real product outcomes, while paid social scales the best-performing creative to reach new audiences.

​We’ll also walk through a real case study from a consumer app that improved CAC and subscriber growth using this approach.

​What you’ll learn

• ​Mobile app user acquisition strategies for subscription apps in 2026
• ​Why many app installs never convert and how to improve trial-to-paid conversion
• ​How creators and UGC can drive higher-intent app installs on TikTok and Instagram
• ​A framework for testing and scaling creative in paid social campaigns
• ​How stronger acquisition improves retention and lifetime value (LTV)

​​Who should attend

• ​​CMOs and VPs of Marketing at consumer or subscription apps
• ​Heads of Growth and Growth Marketing leaders responsible for mobile app growth
• ​Directors of User Acquisition and Performance Marketing running paid social campaigns
• ​Growth and UA managers testing creators, UGC, TikTok, and Instagram for app installs
• ​Founders and marketing leaders at subscription apps looking to improve CAC and LTV

​This session is designed for teams at consumer and subscription apps, including fitness apps, meditation apps, language learning apps, productivity tools, personal finance apps, dating platforms, and other freemium or in-app purchase businesses.

​If you’re responsible for mobile app user acquisition, this webinar will show how creators and paid social can work together to turn installs into paying subscribers and drive long-term subscription revenue.