The Responsible Kidfluence Code Report

The Responsible Kidfluence Code sets out clear standards for protecting children in the fast‑growing world of influencer marketing. It is valuable for brand leaders, content creators, agencies, policymakers and child advocates who want to balance creativity and commercial success with child welfare. It also draws on the insights shared at our in‑person panel in July 2025, where experts, creators, parents and policymakers came together to shape a common framework. This resource will help you strengthen campaigns, align with ethical practice, and build trust with audiences while ensuring children’s rights and wellbeing are protected.